British Boxers - Men's Underwear Made In England

British Boxers - Men's Underwear Made In England

DAP Squared

British Boxers / Double Dapper

British Boxers are traditional men’s woven boxer shorts:

The beautiful retro packaging tells the Victorian story of first World Heavyweight Boxing Champion - Jem Mace who is also the great great great grandfather of British Boxers director Deborah Price. Deborah, formally the Head of Buying at Bonsoir of London says "I knew the mills, the factories and the buyers. When setting up my own business the temptation to use the play on words and to tell Jem's story on the packaging was too great an opportunity to miss. Especially when combined with a desire to help the fight to rebuild our own British manufacturing industry."

Each boxer short comes wrapped around an inner card reminiscent of Victorian cigarette cards. There is a series of 4 cards and each one tells part of Jem's wonderful rags to riches to rags story. They are now available in stockists up and and down the country or to buy direct from dapsquared.co.uk

www.dapsquared.co.uk